Creative, turned media strategist, turned client, turned recruiter, turned biz dev + pr, turned all of the above.
Jocelyn’s career began in creative and media planning, but kickstarted client-side and in private consulting for luxury goods. Thereafter, she returned to the ad agency world, this time into recruitment and, subsequently, business development and PR.
Jocelyn is principal and founder of jsl talent consulting, where she blends all of her skill sets into one — she founded jsl talent consulting after successfully restructuring and scaling organizations and teams at several advertising agencies from a talent perspective.
Most notably, Jocelyn has played critical roles in rebranding agencies to attract and retain talent (and subsequently, clients), restructured and opened up new offices in the U.S. and Asia Pacific, and built recognized recruiting departments from the ground up.
Due to her business-side background, Jocelyn takes pride in always producing business results and value from a talent-first perspective.
Jocelyn is a regular public speaker and has been recognized by the American Advertising Federation, American Association of Advertising Agencies, Association of National Advertisers, The Wall Street Journal, and SXSW for her achievements at organizations including: Droga5, R/GA, JCPenney, T3, GSD&M, LatinWorks and Starcom MediaVest Group.
Jocelyn holds a B.S. and M.A. in Advertising from The University of Texas at Austin. Outside of work, Jocelyn hunt and gathers for good deals in fashion, style, and happiness.
Follow Jocelyn’s tweets: @jocelynslai
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Jocelyn S. Lai 